The Alessi factory is something between a mass-production industry and a craftsman’s workshop, in the sense that almost all the operations are done with machines but these machines are used with the spirit of the craftsman, not conditioned by the logic of the assembly line; they are readily used to bend to the expressive needs of the designer.
A story about
An emotional encounter between humans and robots to recount the Industrial Craftsmanship value and the related Twergi collection.
At the Italian Institute of Technology, Giorgio Metta interacts with his creature, iCub, the most comprehensive humanoid ever developed, embracing the partnership between man and machine that Alessi has undertaken since 1921: machines are the extension of the human desire to create.
'As soon as you put a shape on a base, the shape immediately becomes important, firmer: it becomes a small monument.' Ettore Sottsass
A conversation about
In the first of a series of 12 exclusive interviews dedicated to our Centenary, the Industrial Craftsmanship value narrated by two exceptional voices: Alberto Alessi, Chairman of the company, and Michele De Lucchi, a leading figure in international architecture, designer of evergreen shapes and a good friend of The Dream Factory.