Pierfrancesco Cravel graduated from the Politecnico di Milano. In 1998, he became Art Director for the Trussardi Group. At his own company, PFC architects, founded in 2000, he has designed and created many commercial and residential building. In 2012 he started to design for Alessi (Liconi). He has lectured in Architecture and Industrial Design at the Politecnico di Milano since 1999 and as a “Visiting Professor” at the Luigi Bocconi University in Milan in 2010 and at the IED (L’Istituto Europeo di design) in 2012. He has written articles and reviews for Vogue Italia and more recently for Domus online.