ALESSI IN COURMAYEUR 2023
This February, Alessi played a special role in the 2023 edition of the Courmayeur Design Weekend. Taking part in the three-day design event, Alessi joined architects, designers and brands to create site-specific, innovative design experiences that celebrate imagination and the creative industries, while offering an opportunity for entertainment to the public skiing on the slopes of Mont Blanc.
Alessi’s participation in the event included a takeover of one of the Dolonne Cable Cars, offering a vision of its design approach reproducing the “3909” kettle by Virgil Abloh Securities both inside and outside through a special graphic treatment and virtual content. At the same time, the kettle was chosen for the Augmented Reality stations along the slopes, as new, zero-impact ways to discover and share design. These experiences, virtual and physical, will remain available to the public for the rest of the ski season, until the end of March. For the Courmayeur Design Weekend days only, the public was able to interact also with extra large pop-up designs, placed along the slopes and in the village center, including some of Alessi’s icons such as Philippe Starck’s Juicy Salif.
Offering a vision of design for the future, the theme of this edition of Courmayeur Design Weekend was Verso (la)meta - a play on the Italian word for peak (meta), which was both evocative of the mountain location and of the Metaverse, offering participating brands and creatives the opportunity to explore the infinite possibilities of the virtual world. It’s a fitting theme for Alessi, in parallel with its long-term industrial tradition and expertise as a design factory.
The event was the result of a synergic collaboration between Studio Coronel, in partnership with Courmayeur Mont Blanc and under the patronage of ADI - Association for Industrial Design, Altagamma Foundation and Order of Architects PPC of the Autonomous Region of Aosta Valley, also in collaboration of Courmayeur Mont Blanc Funivie and Skyway Mont Blanc.
Alessi’s participation in the event included a takeover of one of the Dolonne Cable Cars, offering a vision of its design approach reproducing the “3909” kettle by Virgil Abloh Securities both inside and outside through a special graphic treatment and virtual content. At the same time, the kettle was chosen for the Augmented Reality stations along the slopes, as new, zero-impact ways to discover and share design. These experiences, virtual and physical, will remain available to the public for the rest of the ski season, until the end of March. For the Courmayeur Design Weekend days only, the public was able to interact also with extra large pop-up designs, placed along the slopes and in the village center, including some of Alessi’s icons such as Philippe Starck’s Juicy Salif.
Offering a vision of design for the future, the theme of this edition of Courmayeur Design Weekend was Verso (la)meta - a play on the Italian word for peak (meta), which was both evocative of the mountain location and of the Metaverse, offering participating brands and creatives the opportunity to explore the infinite possibilities of the virtual world. It’s a fitting theme for Alessi, in parallel with its long-term industrial tradition and expertise as a design factory.
The event was the result of a synergic collaboration between Studio Coronel, in partnership with Courmayeur Mont Blanc and under the patronage of ADI - Association for Industrial Design, Altagamma Foundation and Order of Architects PPC of the Autonomous Region of Aosta Valley, also in collaboration of Courmayeur Mont Blanc Funivie and Skyway Mont Blanc.
